Analyzing a Bomb

A box office bomb, that is. John Carter was going to be one of Disney's major tent pole films of the year, and I am sure they were even hoping it would kick off a lucrative franchise. Well, it is now going down in history as one of the biggest box office disasters of all time. Disney will likely hope everyone forgets about the movie in a year. But why did John Carter fail at connecting with an audience? I look at a few big reasons in today's Collective Publishing pop culture column. Check it out, and then let me know your thoughts over there in the comments section.